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The “Malaysia, Truly Asia” ad campaign that showcased Malaysia’s beautiful landscape and its multicultural society in order to attract tourists is an example of ________ marketing.The ________ lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities.A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors’ published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.Before Sandra opened her florist shop she read all she could about the floral industry. She also consulted several published research reports to understand growth patterns in the local area with particular interest in the location of florists throughout the city. This ________ helped her to decide on the location of her store.A:event B:idea C:property D:service E:place 答案: placeA:corporate mission B:strategic marketing plan C:organizational plan D:corporate tactical plan E:customer-value statement 答案: strategic marketing planA:customer feedback systems B:advisory panels C:intermediaries D:external networks E:sales-force surrogates 答案: external networksA:licensed information B:primitive data C:secondary data D:tertiary information E:primary data 答案: secondary data
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